For 'The Grace of Kings,' I read Han Dynasty historical records in Classical Chinese, which allowed me to get a sense of the complexity of the politics and the 'surprisingly modern' reactions of the historical figures to recurrent problems of state administration.
So when you do your family tree and Margaret Cho does hers, and... Wanda Sykes and John Legend... we're adding to the database that scholars can then draw from to generalize about the complexity of the American experience. And that's the contribution that family trees make to broader scholarship.
Henry Louis Gates
Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.